“The price of light is less than the cost of darkness.”

– Arthur C. Nielsen –

Dataadviser | Market Research Data Expert

I shed light on your data-darkness

Market Research

With 20+ years of experience at NielsenIQ, one of the world’s leading market research companies, I am happy to support you with your market research projects.

Pitch Consulting

I am a 100% negotiation expert and have been working in this field for many years. I know the ins and outs of market research contracts and can help you get the best possible deal. Let me put my experience to work for you and let’s negotiate the best possible contract together. 

Advantage by Technology

If you are looking for a visualization or reporting solution for your market research data, my expertise in software-based approaches will help you take your business to the next level, enabling you to make informed decisions.


You can expect maximum transparency in all processes and individual concepts of cooperation that fit your requirements. I am committed to providing my clients with the highest quality service possible. 

Efficient data purchasing / Pitch consulting

Data-Adviser helps companies license and utilize market research data efficiently. I provide pitch consulting services to ensure you get the most out of your data investments. With my help, you can make informed decisions that lead to success in today’s competitive marketplace.  My experience in negotiating market research contracts spans all contract types – global, regional and local. Therefore, I can assure you that I will also execute your contract to your complete satisfaction.


Purchasing departments are often burdened with too many tasks and less experienced in purchasing market research services. I support you in this respect by professionally preparing you for negotiations and accompanying you to a successful outcome.

However, purchasing departments of large companies that specialize in purchasing market research services can also benefit from my experience on the institute side and thus bring the negotiation to an even more successful conclusion.

My commitment: A modular service portfolio where you decide independently up to which negotiation step my support is needed.

Purchasing data selectively


Looking for a way to get more targeted data for your market research needs? This is where I can assist you in filtering out the services that are relevant to you, so that you only have to license what is really necessary. This can save you time and money in the long run.

“Let us never negotiate out of fear. But let us never fear to negotiate.”


– John Fitzgerald Kennedy –

Optimized data usage


The analysis tools of market research institutes rarely meet the specific needs of the specialist departments in your company. As a result, a lot of data has to be integrated into self-developed environments every month, which is very time-consuming and error-prone. 

This is exactly where I come in. I analyze the current use and distribution of market research data in your company and, if necessary, help you to optimize this process. My many years of experience on the institute side as well as with clients who have already successfully used third-party solutions help me in this. 

This includes AI-based solutions for data analysis / reporting as well as solutions for the integration & harmonization of market research data.  

“Talent wins games, but teamwork and intelligence wins championships.”


– Michael Jordan –

Individual and transparent


No matter what your project is about: I stand for maximum transparency in all processes and for individual concepts of cooperation perfectly tailored to your requirements. Working together as a team, we achieve the goals you set – quickly, efficiently and, above all, without detours. 


I 2001 – 2021 I Cluster-Leader International Clients
& Global Client Business-Partner

Nielsen IQ (The Nielsen Company)


Negotiation Management


Consulting & Optimization


Market Research Projects

I 1999 – 2000 I Key Account Executive
FileNet Corporation


Negotiation Management


Consulting & Optimization

I 1997 – 1998 I Key Account Manager
Parametric Technology Corporation


Negotiation Management


Consulting & Optimization

I 1991 – 1996 I Major Account Manager
Xerox Corporation


Negotiation Management


Consulting & Optimization

Please do not hesitate to contact me!

You are looking for advice and support concerning your data? Then I look forward to hearing from you and developing new strategies together with you.


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